Measurement Matters

– writing a book about the value of communication and engagement research

Getting social

Posted by susanewalker on May 1, 2013

I realise that not only have I not kept my blog up to date but also – as a friend reminded me – Ii should have been using social media more to talk about my book.It’s difficult to distinguish information from self-promotion but I do feel that my book makes some important points. I was thinking about the basic measurement section the other day when I saw three very basic errors in a questionnaire for an event. 1. Asking about information sources the official website and twitter were put together- ouch! Quite different so they will never know to what extent their website was used. 2. Asking about use of local facilities visited before the event. – what about after the event? Much valuable info lost there.3. What do you like/dislike? So when you get the answer did they mean they liked it? or the opposite? Really brought home the importance of thinking through questionnaire design…


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