Measurement Matters

– writing a book about the value of communication and engagement research

Brazil perspective

Posted by susanewalker on July 22, 2012

One interesting aspect of the international input is that we all seem to share many of the same issues – of course some are individual depending on the culture and business environment. “Employee surveys are becoming increasingly common in Brazilian companies ‘‘ reports Paulo Soares, ABC, corporate communications general manager at Vale, the second largest mining company in the world with headquarters in Brazil. He tells us that  conducting internal surveys is seemingly simple; the challenge lies in making a strategic use of the results. In this respect, many Brazil companies still have a good way to go he says – which is true of many organisations worldwide.

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