Measurement Matters

– writing a book about the value of communication and engagement research

Now the page proofs

Posted by susanewalker on July 17, 2012

Well, getting there…now the page proof stage so need some eagle eyes to spot the inconsistencies (too late for any radical overhaul). But interesting that the Kogan Page proof reader questioned the meaning of one para – and that is the very concept of key drivers that it is often hard to explain clearly. It took me some time to rewrite more clearly (including n inspiration flash in the middle of the night).


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