Measurement Matters

– writing a book about the value of communication and engagement research

Perspective from India

Posted by susanewalker on April 10, 2012

Thanks to help from Bish Mukherjee, ABC,  president of PR firm Misha Network in India, some interesting comments from Dr Rajeev Kumar, ABC, regional manager media in the Tata Group Corporate Affairs Department in my international section. Interesting that worldwide two issues are consistent: at the start: persuading senior management that investing in engagement and communication research pays off and at the end: ensuring that effective action is implemented.

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