Measurement Matters

– writing a book about the value of communication and engagement research

Archive for April, 2012

Perspective from India

Posted by susanewalker on April 10, 2012

Thanks to help from Bish Mukherjee, ABC,  president of PR firm Misha Network in India, some interesting comments from Dr Rajeev Kumar, ABC, regional manager media in the Tata Group Corporate Affairs Department in my international section. Interesting that worldwide two issues are consistent: at the start: persuading senior management that investing in engagement and communication research pays off and at the end: ensuring that effective action is implemented.


Posted in Uncategorized | Leave a Comment »

At last! Book with publisher

Posted by susanewalker on April 9, 2012

On 10th March 2012 my book on employee engagement and communication research finally sent to the publishers. This incorporated the helpful comments from Kogan Page commissioning editor Martina O’Sullivan who gave me feedback on the earlier drafts. In addition to the various conversations with experts in their field, I have now included a number of case studies of good practice employee research projects. At one point I was concerned that these case studies might be too similar but in practice each has an individual and interesting story to tell. There are two which are anonymous – one I hope will give permission as it reflects well on the organisation in addressing an issue  but I think the other firm’s name should not be revealed – the case study is interesting but does not reflect as positvely and that example is more important than a name….

Posted in Uncategorized | Leave a Comment »