Measurement Matters

– writing a book about the value of communication and engagement research

Archive for February, 2012

Great case studies

Posted by susanewalker on February 28, 2012

Draft 2 due on 5th March and busy now chasing up some great case studies. Glad that Kogan Page wanted me to add to the original – I may have missed out on these examples. Theory is good but hearing about practical examples makes this come alive…just had the OK on a good example of return on investment – a controversial subject as some peopel seem to think it cannot be done – but it can as this examplee will show…

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International input

Posted by susanewalker on February 23, 2012

In revising my first draft am aware that it is rather UK based and am now building up some international perspective…this is mainly thanks to my IABC contacts worldwide – so now have input from¬†¬†India, Brazil, Russia and Nigeria – China proving more difficult! Not really in depth studies but a useful perspective on employee and communication research outside the so called western world…

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